Every diamond is a result of time and place and chance.
No two are exactly alike. Each one is unique.
The GIA (Gemological Institute of America) was the first to create a standard by which diamonds could be judged: Cut, Color, Clarity, and Carat Weight - also known as the 4C's. Today, the 4C's of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world.
The creation of the Diamond 4C's meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase.